Chinese Sportswear Brands Challenge Luxury Market: From “Value for Money” to “Status Symbol”
Chinese Sportswear Brands Challenge Luxury Market: From “Value for Money” to “Status Symbol” Once dominating the market with a “high cost-performance ratio,” Chinese sportswear brands are now undergoing an unprecedented collective upgrade. In Shanghai’s Xtep Gold Label running store, a collaborative running shoe is priced at 1999 yuan, nearly tripling the brand’s average price from […]